TRUE ANALYTICS

POWERFUL INSIGHTS, PRECISE DECISIONS, PHENOMENAL IMPACTS

OUR VALUE PROPOSITIONS

True Analytics utilizes our substantial consumer base across multiple platforms to create unique consumer insights through the use of Big Data Analytics that will allow you to better engage your current & potential customers 

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OUR CAPABILITIES

We are the enabler of choice to transform businesses for digital revolutions, by leveraging large consumer base, enriched with advanced analytics & technologies to help businesses uncover new opportunities in elevated digital lifestyles

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ENRICHMENT

Market & Consumer Insights Solutions designed to enrich your consumer understanding based on our large & active consumer base with advanced analytics, adding new dimensions to your consumer & market insights through a variety of dashboard, platforms, and reports. 

ENGAGEMENT

Marketing Activation Solutions enabling you to reach & engage high potential consumers at the right place and the right time with personalization-at-scale via our cutting-edge audience segmentations and real-time hyper-targeting algorithms through the most suitable channels in our ecosystem.

ENABLEMENT

Business Solutions designed to guide you through the digital transformation process. Our solutions range from talent transformation via employee re-skilling & training to ready-to-deploy digital & IoT platforms to enable your smooth and seamless digital transformation.

OUR PRODUCTS

CORE PRODUCTS

Our advanced analytics solutions predominantly leverage the vast amounts of data generated within the True ecosystem.

 

GEOPULSE

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is a market insights solution that uses unique & highly precise location-based insights on consumer density, with the ability to cross reference with our cutting-edge consumer profile, product interest segments, and other Big Data insights.

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CAPABILITIES

1. Provide extreme granular and near real-time geo-analytic insights 

2. Enrich density insights with Customer 360 information based on real behaviors & interests 

3. Allow for location comparison to conduct analysis between two locations 

4. Flexible analysis capabilities with simple and easy to use dashboard interface 

BUSINESS CASE

Location Exploration

  • How densely populated is a specific area over a specific time of the day? 

  •  What are the characteristics of consumers in the area? 

  •  When should be more operating hours based on consumer behavior? 

  •  Where are the Work/Home/Hangout locations of your preferred consumer?

Location Comparison 

  • How are my stores compared to our close competitors, location by location?

  • Compare side-by-side, which potential site is better than the other?

Market Locator 

  • Where are my prospective clients at different time of the day?

  • Where should I set up booths or on-ground events to drive prospects to the sales office?

Location Optimization 

  • Which store should I close? 

  • Where should I open a new store location? 

  • What type of store should I open for a specific location? 

 
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DIGIPULSE

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is a market insight solution that shows consumers’ digital behavior, engagement level, switching, and other interests across multiple websites & applications.

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CAPABILITIES

  1. Actual application usage and engagement, not just application download statistics, showing real digital behavior.

  2. Provide insights across applications in the same industry to better diagnose the digital landscape. 

  3. Compare against your competitors for better marketing and product strategy planning 

  4. Granular deep dive capability, up to hourly usage, in order to see specific performance on a certain day or hour.

  5. Understand your active users to better evaluate the performance of your application's marketing, customer engagement, loyalty program, and more 

  6. Evaluate user churn and switching across applications and/or websites, knowing precisely to whom the lapsed users are going

  7. Ability to take immediate action on insights: Stay on top of key business activities by utilizing True’s and partnership's campaigns

KEY FEATURES

  • Weekly data update for the latest insights with a weekly updated dashboard highlighting key movements in each week

  • User-friendly visualizations representing the market share, usage pattern, churn & switching, user 360 and more

  • Up to 34 unique pre-define categories across 16 industries inclusive of banking, logistics, insurance and etc. 

  • Filter your sample space based on our customized filters which include demographic features, locations features, mobile features, interests and customer segmentation

BUSINESS CASE

Digital strategy planning 

  • Find out who commands the largest market share in the digital landscape  

  • Recognize ways to differentiate your application 

  • Discover new user segments and acquire them

  • Determine the differences between active users of different applications or websites 

    • Usage time differences 

    • Usage frequency differences 

    • Interests differences  

    • Usage location differences

Location-based strategy on branch optimization

  • Locate areas with potential to grow and areas in risk of getting stolen 

  • Identify application usage on three levels: province, district and sub-district level

Active user loss prevention and re-activation

  • Diagnose application switching and whom they are switching to

  • Identify the amount of loyalty in the applications user base 

  • Spot when the active user lapsed and when to launch campaigns to prevent churn 

  • Pinpoint users with a high chance of conversion 

  • Find out common characteristics between competitor's user base

ADPULSE

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is a marketing activation solution, providing brand exposure & visibility to the most 

appropriate quality audience profiles in True Digital’s ecosystem.

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CAPABILITIES

  • Reach the right consumers at the right time, the right place, with the right tool 

    • Batch Hyper Targeting: Select target set(s) based on our standard consumer personas across 4 dimensions: demographic, geographic, psychographic, and behavioral. Schedule communications through the most suitable channels to the target 

    • Real-Time Hyper Targeting: Set rule(s) to trigger pre-defined communications to consumers behaving in specific ways visit specific location(s) / website(s) / app(s) or combinations of dimensions. Only consumers who completed set actions will receive alert.

    • MMS - Rich Media Content as Offer for marketing with Video, Image and Audio as part of offer content

BUSINESS CASE

  • Target consumers based on predefined criteria that fit with the intended product from past research findings.

  • New offer experimentations and defining unprecedented consumer segment with a true data-driven approach where responses from random samples are analysed and used to define the right customer segment profile, removing pre-conception biases and help validate marketing hypotheses.

  • Personalized call-to-actions through the appropriate channel at the right place and time.

  • Customer takes actions as per jointly defined customer journey.

  • Post-campaign analysis and learning insights for future improvements.

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QPULSE

is a digital market research solution with unparalleled reach into a mobile audience, with telco-based target selection and verification driven by actual user behaviours and insights.

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CAPABILITIES

  1. Targeting based on actual user behaviour and not ‘reported’ behaviour such as personal interests, location history, application usage and browsing, etc

  2. Fast* data collection through a wide array of relevant channels (*compared to the same segments via online research panels and offline market research)

BUSINESS CASE

  • Research projects that would benefit from quick turnaround times e.g. testing audience perception and response to new campaigns or products/offers

  • Market research into segments that are increasingly engaging online such as Millenials and Gen Z

  • Rolling monthly samples for market research:

    • Monitor customer sentiment and perception over time

    • Fresh monthly sample of prospective customers for a specific industry/product

 

TAILORED SOLUTIONS

Our customized solutions built upon client collaboration and requirements to deliver great impact via analytics

 
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DATAPULSE

is a market insight solution that shows consumers’ digital behavior, engagement level, switching, and other interests across multiple websites & applications.

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CAPABILITIES

1. Consumer insights based on actual behavior to understand demand before launching a new product. 

2. Enrich existing consumer segmentation for more insights and support a better CRM strategy.

3. Monitor digital affinity and mobile adoption in your vertical.

 

UNIPULSE

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is a secured market research platform that anonymously matches your customer data to our digital insights and analytic, allowing an unprecedented view of the true customer journey, from when they start their digital search for a product or service to when they actually spend. The platform enables you to enrich your existing customer understanding with many new aspects, elevating your customer understanding to a new level.

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CAPABILITIES

1. Discover your true customer journey from when they realized they have a need your products and services are a perfect match for: understand how a consumer became your customers.

2. Create custom segments through data synergies between 1st party data and 2nd party data.

3. See what kind of consumer behavior translates into good customers and bad customers.

4. Continuously measure and optimize campaign and segment performance. 

BUSINESS CASE

  • Conduct in-depth consumer research with real behavior, identifying positive/negative behavioral indicators for your customers and use the insight to refine your strategy to better appeal to your customers.

  • Perform advanced analytics and identify demand indicators.

  • Deploy predictive analytics to estimate the lifetime value of potential new customers.

  • Deploy prescriptive personalization-at-scale with Big Data Insights, bypass the customer lifetime value development by offering the right price tier and value to the right consumer based on the demand indication.

  • Approach new customers in a personalized way through a True customer base with a new level of consumer understanding.

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TRACEPULSE

is an innovative mapping and analysis platform using anonymous and aggregated digital location data to show movement and crowdedness in real-time and changes over time to engage and enrich offline experiences.

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CAPABILITIES

  1. Real-time location data showing crowdedness and comparative change

  2. Integrate multiple data sources to enrich the analysis of location activities

  3. Set alerts for activity based on crowdedness and movement thresholds

  4. Analyze movement patterns in real-time

BUSINESS CASE

  • Enable adaption of responses in real-time with alerts and triggers

  • Monitor changes in movement and optimize 

  • Enrich analysis of location activities with anonymous data integrated with  proprietary data

 

CASE STUDY & STORY

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