The emerging role of the Chief Data Analytics Officer
*This article was written by Pedro Uria Recio, Chief Analytics & AI Officer, True Digital Group and was originally published on ...
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CONSUMER PRODUCTS
TrueID TV
ANALYTICS SOLUTIONS
DIGITAL SOLUTIONS
ACADEMY
COLLABORATION PLATFORM
DRIVE INTO THE NEW AGE OF ACCELERATED ANALYTICS
AI-Driven solutions for advertising, credit risk,
customer intelligence and business insights powered by the data of 30 million customers.
UNLEASH OPPORTUNITIES TOGETHER
UNMATCHED CAPABILITIES
True Analytics leverages Thailand’s largest customer database and access to proprietary high-engagement channels to create unique solutions for your enterprise’s most pressing problems and deliver results end-to-end, from analysis to business impact.
UNPARALLELED DATASET
Thailand's most extensive and dense customer insight database with over 30 million customers, segmented with more than 400 attributes, including detailed demographics, geographical and mobility tags, behavioral segmentation, and product interest labels.
HIGH-ENGAGEMENT CHANNELS
Access to proprietary high-engagement channels including SMS, video streaming platform TrueID, e-wallet app True Money, call center service True Touch and customer service app True iService, and influencer marketing Online Station.
END-2-END CONSULTING SERVICES
A cross-functional team of over 100 passionate data scientists, digital marketers, and business specialists dedicated to serving your business from start to finish.
CUSTOMIZED SOLUTIONS
Tailored solutions in advertising, credit scoring, geographical, customer or competitor intelligence, and data enrichment to suit your specific business opportunities.
WE TAKE PRIDE IN OUR NUMBERS
We take immense pride in our numbers to highlight our capabilities to unleash opportunities for customers.
100 M
(100 Million)
Impression Per Month
20 B
(20 Billion)
Browsing Event Per
Day
400
Microsegmentation Lables
100
Data Scientists & Engineers
** The numbers as of August 2022 **
END-2-END SOLUTIONS
True Analytics partners with leading enterprises to transform this deep proprietary data into powerful insights that lead to exceptional business impacts through more precise decisions while preserving people’s privacy. Our AI-driven solutions cover advertising, credit risk, and business insights.
ADVERTISING
Acquire New Customers Through Data
We deliver business outcomes through end-to-end data-driven advertising solutions for funnel management, lead generation, and goal optimization.
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Granular reaches over a population of 30 million customers through more than 400 attributes, including detailed demographics, geographical and mobility tags, behavioral segmentation, and product interest labels.
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Hyper-targeted high-engagement channels, including social media, SMS, call center, and in-app digital banners and video ads.
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Reach the right customers at the right time in the right place through real-time triggers.
CUSTOMER INTELLIGENCE
Understand Your Customers and Those of Your Competitors
We provide advanced customer intelligence solutions to drive actionable decisions for your business based on our vast data assets.
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Identify the best locations for new points-of-sales or critical micro-markets for your products based on localized customer segmentation.
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Measure your market share per geography against all your competitors.
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Understand the segmentation and usage habits of your customers and your competitors’ customers to drive your business strategy.
DATA ENRICHMENT
Build More Complete Customer Profiles
We enable data enrichment services to your database through privacy-compliant technologies.
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Get anonymized customer data grouped by the geographies or segments relevant to your business.
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Get up to 400 labels of information per customer, providing the customer’s explicit consent.
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Ask detailed questions to hyper-targeted panels of customers.
THOUGHT LEADERSHIP
IMPACTFUL TESTIMONIALS
“Thanks to True Analytics, we find loyal customers, the right products, and the right promotion for sending the right messages at the right time to the right target customers.
We can earn real profits in the short term and help us explore new ideas for future products, which leads to business sustainability.”
Surat Wongrattanapassorn Ph.D.
Director / Vice President Information Technology Division
ICC International Public Company Limited
“True Analytics truly solves our major pain points to find the right product recommendations on our e-commerce business by driving personalization & customer experience and leads us to increase the number of customers buying the products that help us grow in True Shopping.”
Peera Lucksanapirak
Chief Commercial Officer
True GS Company Limited
SUCCESSFUL CLIENTS
We are passionate about our clients’ success.
ABOUT US
Part of the telecom operator True Corporation, True Analytics analyses and protects the data of 30 million telecom customers in Thailand.
True Analytics partners with leading enterprises to transform this deep proprietary data into powerful insights that lead to exceptional business impacts through more precise decisions while preserving people’s privacy. Powered by AI, we build customized solutions for advertising, credit risk, and business insights.
As a company, we strive to be an unparalleled environment to form future data leaders, we are passionate about our customers, and we are devoted to driving efficient execution towards tangible impacts.
TALK TO TRUE ANALYTICS
We see powerful insights and deliver advanced analytics to help businesses unleash new opportunities.
Contact Us
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