The 5th Bali International Tourism Conference

Updated: Nov 22, 2021

“suffering & strategy: tourism in the new era” Bali, 16 – 17 November 2021




The world has been suffering from the Covid-19 pandemic for about two years, but still unknown when it will end. The tourism sector is one of the worst affected sectors. There are many challenges on how tourism will be in the near future. The objective of the conference is to provide a forum for researchers to exchange research results and information in tourism, and to facilitate the sharing experiences and the building of network among tourism practitioners and policy makers for further collaboration in research and networking of tourism worldwide, in order to promote appropriate paradigm of tourism in the new era towards sustainable tourism. This conference will be held as an Online Conference (via Zoom Meeting).



True Digital Group has joined the conferenced on the 16 November 2021, with the special session: Digital Solutions for Hospitality to Emerge Stronger by Sulabh K. Dhanuka Head of International - Digital Solutions - True Digital Group



Abstract of the session: Digital Solutions for Hospitality to Emerge Stronger


Hospitality and tourism are some of the most impacted industries from Covid and economies such as Bali that are largely dependent on tourism need bold steps to emerge stronger. Digitalization has to be a key lever in this and can help at both an individual businesses and a government wide level. On top of this, consumers have become much more digitally savvy and expect experiences and touchpoints to be digital, for safety, speed, comfort, and costs. The True Digital Group has been working closely with the hospitality industry in Thailand to deliver various solutions and is excited to be bringing products to Indonesia that will benefit both the hospitality industry and guests alike.



Sulabh started his session by introducing True Digital Group. True Digital Group, a business unit launched by True Corporation - a leading telco conglomerate in Thailand, a company set out to be “digital transformation enabler in Thailand and Southeast Asia” by providing an end-to-end experience for a wide range of digital solutions and services based on the digital needs of consumers, merchants, enterprises and the wider economy through "a group of digital natives" that empowers "the world of limitless possibilities".


Digital Solutions is an innovation partner for enterprises, offering market-leading solutions to solve pain points and anticipate future needs. Digital solutions is a business unit under True Digital Group, a subsidiary of Thailand’s leading conglomerate True Corporation.



True Digital Solutions offers our contribution by continuing to develop new technologies and innovations to help solve current and future challenges, especially with the Covid-19. We use digital solutions to improve the quality of life for everyone in the society. Starting from the robots that serve in the restaurant and hotel to reduce the physical touch. Moreover with a digital touch screen that customer can search and look through all the information.



Sulabh mentioned The ultimate goal of the hotel is the guest experience. How can we deliver a safe and better guest experience to the customer during the covid-19. While there are some of these pain points that hotel needs to be aware of:


Hotels need to provide a safe experience in the “new normal”

  • Reduce touch-points for guests (e.g. paper menus, phones, etc.)

  • Limit interaction with staff

  • Allow guests to use their own device

Guests expect and value a digital experience.

  • Boost customer experience through efficient and fast service

  • Provide modern app-like interfaces

  • Track and analyze every click

Need to boost profitability has never been greater

  • Replace paper dire