"Revolutionising Agriculture with Data" between Cropin and True Digital Group Philippines



On June 16th, 2022. Cropin and True Digital Group has held the exclusive Leader’s Breakfast Roundtable with the concept of "Revolutionising Agriculture from the Ground-up with Data" with Sujit Janardanan, Chief Marketing Officer from Cropin, and Benedict Buhain, Digital Solutions Head, True Digital Group Philippines as the main speakers at Dusit Thani Hotel in Manila, Philippines.



This exclusive invite-only Leader’s Breakfast Roundtable as we discuss and dissect on,

  • How can digitisation and data bring about remarkable transformations to your agribusinesses?

  • What is the scope and impact that data has on this otherwise conventional domain?


During our roundtable discussion part, our participants have a chance to meet the C-level, current customers, and experts from Agriculture for sharing knowledge and insightful information during breakfast. It was a good opportunity to update the trend and learn about the new solutions of agribusiness.




Philippines agriculture segment has a huge potential to scale up the existing agri-commodity produce and multiply the current $7 billion agriculture export. In order to accelerate the country’s vision to achieve self-sufficiency in major agriculture crops and scale exports, farmers in the country need to be empowered with tech-enabled modern agriculture and Climate Smart practices. Cropin has digitized 16 million acres of farmland globally, improving the livelihoods of more than 7 million farmers. With this partnership, the company is strengthening its commitment to the Philippines agri ecosystem by collaborating with large enterprises and agri businesses in the region, to deliver impact at scale.



Agriculture is a critical national priority sector, GDP contributor and a major employer in South-East Asian economies including the Philippines. The sector is beset by various challenges including shrinking rural population, resource use inefficiency, post-harvest losses, poor quality of produce, climate change, pandemic-induced challenges, and unsustainable farming practices - all resulting in low productivity and incomes. Leveraging the Cropin platform, Philippines’ rice, corn, sugarcane, coconut, pineapple, banana, mango and other agriculture sub-segments can increase farm productivity by 20% to 30%, resulting in significant improvements in farmer income and profitability. This can have a significant impact on the region's economic progress, social upliftment, food security, and future-proof farming in the Philippines.



Cropin has been deploying its ag-intelligence solutions in partnership with its B2B customers in the South-East Asia region. The partnership with True Digital will significantly accelerate the pace of transformation and impact of data-enabled agriculture in the region. Cropin’s suite of products enables various stakeholders in the agri-ecosystem, including financial services providers, to adopt and drive digital strategy across their agricultural operations.


Using cutting-edge technology like artificial intelligence, machine learning, and remote sensing, Cropin creates an intelligent, interconnected data platform. Cropin helps organizations digitize their operations from farm to fork and leverage near real-time farm data and actionable insights to make effective decisions.



Some key takeaways from this discussion:

  • How you can leverage data to improve yield and even forecast it

  • Smart ways to optimise cost across the agri-value chain

  • How to deliver and utilise real-time insights for better decisions

  • How to better monitor farm-level operations for better productivity

  • Effective methods to drive higher adoption of sustainable practices

  • Cropin solutions that can help you accelerate your digital strategy


For more detail about our solutions, please contact: solutions.ph@truedigital.com