Marketing Communication Strategist (Sports | Game | Strategic Contents) - TrueID

What you’ll need to succeed:

● Responsible to manage TrueID Campaigns on Sports | Gaming and Focus products

include gathering market situations in order to initiate communication plans and strategy

to achieve the target and present proposals for campaigns and the final performance as

needed.

● Take a consultative approach in assisting with campaign management, audience

targeting and providing meaningful insights using data as a pivot.

● Translate the business requirements and strategic direction into actionable process and

work closely with Media Planners, Ad Operations, Creative and Data teams to ensure

the deliverables.

● Analyze campaign performance, provide meaningful insights and improve revenue

across all the assigned projects.

● Ensure engagement in strategic discussions and ideation process for building a holistic

solution for owner’s campaign needs, build capabilities across key platforms like Paid,

Owned, and Earn medias.

● Collaborate with analytics resources to understand segment sales performance to

leverage our existing promotional plans within a larger set of brand-specific activities.

● Liaise with data science and data analytic functions to develop the “perfect targeting” for

campaigns through data signals indicating a higher propensity to purchase.

● Track and measure marketing outcomes including marketing activities, Awareness,

Engagement, retention, Sales and ROI.

● Generate innovative ideas to promote our brand campaign and strategic campaign.

● Develop business cases to support new marketing strategies, budget requests, projects,

and marketing plans.

● Ensure brand alignment to increase brand awareness and equity.

Requirements

- Bachelor’s degree in marketing, business, analysis, economic or related field, Master degree is preferable
- over 5 years’ experience with strategy, digital marketing, channels management, digital goods campaigns and promotions
- Proven success in the fast-paced environment
- Strong attention to deadlines with growth mindset
- Great presentation skill in Thai and English
- Knowledge of relevant markets and trends

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