Marketing Communication Strategist (Sports | Game | Strategic Contents) - TrueID

What you’ll need to succeed:

● Responsible to manage TrueID Campaigns on Sports | Gaming and Focus products

include gathering market situations in order to initiate communication plans and strategy

to achieve the target and present proposals for campaigns and the final performance as


● Take a consultative approach in assisting with campaign management, audience

targeting and providing meaningful insights using data as a pivot.

● Translate the business requirements and strategic direction into actionable process and

work closely with Media Planners, Ad Operations, Creative and Data teams to ensure

the deliverables.

● Analyze campaign performance, provide meaningful insights and improve revenue

across all the assigned projects.

● Ensure engagement in strategic discussions and ideation process for building a holistic

solution for owner’s campaign needs, build capabilities across key platforms like Paid,

Owned, and Earn medias.

● Collaborate with analytics resources to understand segment sales performance to

leverage our existing promotional plans within a larger set of brand-specific activities.

● Liaise with data science and data analytic functions to develop the “perfect targeting” for

campaigns through data signals indicating a higher propensity to purchase.

● Track and measure marketing outcomes including marketing activities, Awareness,

Engagement, retention, Sales and ROI.

● Generate innovative ideas to promote our brand campaign and strategic campaign.

● Develop business cases to support new marketing strategies, budget requests, projects,

and marketing plans.

● Ensure brand alignment to increase brand awareness and equity.


- Bachelor’s degree in marketing, business, analysis, economic or related field, Master degree is preferable
- over 5 years’ experience with strategy, digital marketing, channels management, digital goods campaigns and promotions
- Proven success in the fast-paced environment
- Strong attention to deadlines with growth mindset
- Great presentation skill in Thai and English
- Knowledge of relevant markets and trends




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