- Increase and manage usage of True Digital Card and True Smart Merchant Channel
- Set targets and build strategies to help achieve them
Role & Responsibilities
- Collaborate with marketing leadership team to build the strategy for the driving MAU of website and application and the digital footprint across all channels to enhance traffic, conversion and leads.
- Define key metrics, data points, and performance indicators required and collaborate with Marketing’s data analysis function to gather, analyze, and interpret data, and share results and recommendations with the global team.
- Collaborate with internal and external stakeholders to proactively enhance digital marketing channels and drive awareness and leads.
- Collaborates with Product Manager on creation of the product roadmap and is responsible for implementation of roadmap initiatives as well as additional strategic and business-as-usual requests
- Regularly evaluates and identifies opportunities and product enhancements to achieve strategic goals