Communication Planner - Strategic Campaign
Manage communication and advertising plan of media by developing and execute media plans to raise brand engagement and acquisition. Choose the best possible venue or medium for an advertising campaign
• Provide 360 media plan for marketing campaign
• Ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers
• Take the lead on optimization strategies for digital placements
• Stay up-to-date with emerging trends and identify areas of development within emerging markets
• Calculate and optimize campaign ROI through the use of A/B testing and analytics.
• Monitor campaign performance and optimize campaigns to achieve business goals
• Analyze web metrics, generate campaign effectiveness reports and recommend optimal action plans to improve media performance
• Monitor the purchased media to make sure the advertisements appear as planned, and they credit or bill as necessary to settle accounts
• Hands-on experience in FB Ad Operations/Search Marketing/ Exchange/DSP-related preferred.
• Good understanding of digital and programmatic media like Paid Search and Facebook Ads.
• Proactive in researching and identifying valuable information/insights to improve media product
• Understand all proprietary research tools/processes and apply learning during communication planning
• Identify consumer insight opportunities that can be translated into innovation and creativity in media/communication plans
• Analyze competitive reviews of assigned brands and share insights with clients