Business Development (Senior Officer)

Job Description

- Analyze customer behavior to know and understand marketing trends of privilege and Customer’s want and need to clarify opportunities to build campaign/promotion/privilege to archive customer engagement
- Co-ordinate with others business units and key business partners in order to initiate new marketing campaign and developing usage program to increase customer satisfaction and enhance product value proposition & customer's loyalty.
- Identify new business opportunity, new partnerships and/or new strategy that drive redemption activities to strengthen the benefits program for True Customer
- Ensuring marketing communications align with & enhance product positioning and brand image.
- Ensuring Platform financial targets are achieved as plan. Analyze and provide the feasibility for the campaign and prepare the campaign performance for further improvement and evaluation.

Qualifications

- Bachelor’s degree – financial or marketing would be benefits.
- Proficiency in MS word, excel and power point.
- Familiar with loyalty marketing or related marketing field.
- Minimum of 5 years’ experience in marketing or loyalty program.
- Able to Communicate and presentation in English would be benefit

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True Digital Group Co., Ltd.

True Digital Park, Griffin Building, 9-12 Fl, 101 Sukhumvit Rd,   Bangchak, Phra Khanong, Bangkok 10260, Thailand

Tel: +66 2-021-0200

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